Wong Li Lin – Brand Ambassador for Essilor AZIO lenses
23rd November 2008 is a day for local optical industry to remember. On this eventful day, Miss Wong Li Lin, artiste from Flv entertainment, has announced her endorsement for our Essilor AZIO lenses. Miss Wong Li Lin, the first local artiste to be a Brand Ambassador for an Ophthalmic Lens company. With her endorsement, the branding for AZIO and Essilor has moved to the next higher level. Essilor AZIO is fully tested on Asians in Asia. It is catered mainly for the Asia market. With the rising economic strength of China and India, Asia market is not a market to be neglect on. With its rapid economic growth, Asia market has the potential to be developed and demands unique products catered for them. The route to develop unique product for Asian is definitely not a quick and easy one. Throughout the years of presence in the Asia market, our Research & Development centers, situated in Asia, has conduct extensive research on the Asian uniqueness. Over these years of studies, it shows that the Asians are not only anatomically different from the Europeans but also the way the spectacle is worn. As technology evolves, lenses are made with greater precision to improve its clarity. However, the performance of these lenses still required the spectacles to be worn at its required parameters to obtain the optimal performance of the lenses. Essilor AZIO is made with precision based on the Asian’s anatomical difference and their wearing conditions. With this new precision cutting, Essilor AZIO provides the needs of the Asians with better comfort and greater clarity of vision. |